This has to be a definite favourite of mine, perhaps like a guilty pleasure.
The adverts for Cravendale, shown on prime time TV across all networks, first caught my attention due to the quirky design in animation, characterisation, sound and concept. They feature a group of three inane characters, namely Cow, the Cyclist and Pirate and their adventures to get as much Cravendale milk as possible. There are several adverts which center on this concept, which looks to appeal to children and adults who appreciate the jokey attitude adopted across the whole campaign. These concepts don't always link directly to the product (milk) that Cravendale is selling, but instead it allows you to familarise with the characters so much so that you look forward to seeing what they do next - in the same way that comparethemeerkat.com has with comparethemarket.com. These are evidence that creating a character to go along with a brand works to make it stick in the minds of the audience and make it memorable - they've taken a relatively boring product and injected a huge amount of fun into it.
I first entered the website after I noticed the link on the advert ' milkmatters.co.uk', here I found a treasure trove of fun and interactive material for children (and adults) to enjoy. This flash website offers interactive gaming, downloadable drawing material for children, competitions, health information on milk and ring tone downloads (ultilising the catch phrases developed in the TV commercials) among other things. It seems that almost every area of the website has an interactive element to it, including immense attention to detail in areas such as loading bars and button animation. I have a passion for these quirky and cute characters in a website environment, along with the humorous element that goes with it and hope to make use of this inspiration in my own work.
www.milkmatters.co.uk
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