Thursday, 1 October 2009


Trof : a collection of independent bars and restaurants in Manchester

In terms of quirky illustrative design, Trof has developed a representative tone-of-voice for which to use in their webdesign, interior design of their premises and menu/product design. It creates an impression of the kind of people who run Trof, who go to Trof and also invites a certain target market of like-minded people who appreciate the style implemented across all aspects of the business. Trof has commissioned several freelance illustrators across several projects in each of the three venues which allows diversity of original design.

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